This is a personal choice and should be researched in-depth before a decision is made.
Sole Proprietorship -Using your legal name. In some cases you can choose a business name and file a DBA or Doing Business As. You are personally responsible for the liabilities of the business
LLC (Limited Liability Company) -Your personal assets are protected. It is basically a mix of a corporation and sole proprietorship. Your business income is filed along with your personal. When taxes are filed, include a Schedule C
Corporation– Dictionary.com describes a corporation as an association of individuals, created by law or under authority of law, having a continuous existence independent of the existences of its members, and powers and liabilities distinct from those of its members.
In my opinion, a sole proprietorship or LLC is easiest for a small business. Before making a decision, weigh the pros and cons of each entity. Also consult and advisor, mentor, lawyer and/or accountant to find out which structure may be best for you.
Accounting http://www.yoursimplebookkeeper.com/
Legal http://www.legalzoom.com/
Mentor http://www.score.org/